Like most women entrepreneurs, Nicole Purcell has ventured into many businesses and industries. And even though she’s had her fair share of failures, she was able to find the keys to identifying any entrepreneur’s target audience and maximizing that knowledge to make a profit. Thus, Dontriant was born.

Nicole’s passion lies in micro-entrepreneurship start-ups and business management, so she earned her certification and pursued a business administration and marketing degree. Apart from this strong desire for business administration and marketing, she is also passionate about women’s empowerment. Her struggles compelled her to establish a business that supports women entrepreneurs from all walks of life to leverage social media marketing, which can be navigated in the comforts of their own homes.